So, Apple is opening a new flagship store in Manhattan this evening. Now, I have no doubt that it will be a very cool store, with very cool toys and will be a fun place to wander around and look at shiny things. If I were to find myself walking in front of an Apple store, I’m quite sure I’d be sucked in to look around.
However, CNBC is reporting that people have been lining up since last night waiting for the opening. Now, there is no product launch going along with this - it is just the opening of one of their stores. Not the first store - another store. Bigger and shinier it seems, but nothing inherently new.
I have a hard enough time with the idea of camping out for video games - but a new store opening? A store you’ve been to in other locations? A store that will still be there next week? Just can’t get my head around it.
But, for those souls sitting out in the 34 degree weather - have fun, enjoy the new store and try not to spend all your rent money. I’ll stick with my warm couch, hot coffee, and Apple’s online store.
December 7th, 2007 - 9:02 pm
Are there any super-dee-super Grand Opening Deals? (Only reason I can think of, ’cause there’s no coolness or cred in that for its own sake.)
December 7th, 2007 - 9:04 pm
From the way they were talking about it, it was nothing more than a shiny new store.
It does make Apple fans look tad extra-geeky. ;) (Not that there’s anything wrong with that.)
December 7th, 2007 - 9:34 pm
Huh. Now, as I understand it, there’s an Apple store in NYC (Manhattan?) with a giant glass cube entrance, which is kinda awesome.